The Most Frequently Asked Questions About Menu Analytics and Statistics

Menu analytics and statistics represent all the data generated when your customers access the digital menu by scanning the QR code. This data includes the number of QR code scans, the most frequently viewed products, peak hours, and other information relevant to your restaurant's activity.

Through these statistics, restaurant owners can make better decisions related to pricing, menu structure, and promotional campaigns. This feature is available directly from the Menivo admin panel and provides a clear overview of customer behavior.

Accessing menu analytics statistics data in Menivo is simple:

• Log in to your account at menivo.io.
• Select the restaurant for which you want to view statistics.
• Navigate to the section dedicated to reports and analytics in the admin panel.
• View the data filtered by time periods, categories, or individual products.

If you're just starting out, you can check out our guide on how to build your menu in 5 minutes to quickly familiarize yourself with the platform.

The Menivo platform records and displays several types of data within the menu analytics statistics section:

• Number of QR scans — how many times your restaurant's QR code has been scanned.
• Views per product — which dishes attract the most customer attention.
• Views per category — the most accessed menu sections (e.g., Appetizers, Main Courses, Desserts).
• Time distribution — the hours and days with the highest menu traffic.
• Device type — whether customers access the menu from mobile or tablet.

The number of QR scans tracked depends on the subscription plan chosen in Menivo. Each plan includes a specific qr_scan_limit — that is, a maximum limit of scans recorded monthly or per billing period.

Higher plans offer larger limits or even unlimited scan tracking, which is ideal for high-traffic restaurants. You can check the details of your active plan directly from the Subscription section of your account.

If you want to explore all the benefits of a modern digital menu, read our article on top 10 reasons why it's worth implementing a digital menu in your restaurant.

Absolutely. Menu analytics statistics is one of the most powerful tools available to a modern restaurateur. Here are some concrete ways the collected data can help you increase sales:

• Identify the least viewed dishes and reposition or actively promote them.
• Discover peak hours and align stock and staff accordingly.
• Test new prices or descriptions and compare the impact on the number of views.
• Understand which categories are being ignored and decide whether to keep them in the menu or replace them.

Read more strategies in our article on how to increase your restaurant sales with Menivo.

Menivo allows you to add food allergens and nutritional values to each menu item. Although this information is displayed to customers in the menu, the analytics section can give you clues about how often product pages containing such data are accessed.

If you haven't set up allergens and nutritional information yet, you can check out our guide on legal obligations regarding food allergens in Romania and the article on the nutritional value calculator for menus available in Menivo.

Yes. The menu analytics and statistics panel in Menivo allows you to filter data by custom time intervals, so you can compare performance from one week to another, or analyze the monthly evolution of menu traffic.

This feature is extremely useful when you launch a seasonal menu or change prices and want to measure the immediate impact of those changes.

Yes, if you manage multiple restaurants within the same Menivo account, you'll be able to access separate statistics for each location. Each restaurant has its own unique QR code and its own set of analytics data, so you can compare location performance and identify replicable best practices.

The number of restaurants available depends on the subscription plan chosen — some plans allow a limited number of locations, while advanced plans may include unlimited locations.

Data about category views gives you a clear picture of how customers navigate your digital menu. If you notice that a category has a low number of visits, it may be a signal that:

• The category name isn't attractive or clear enough.
• The category's position in the menu is too low and customers don't reach it.
• The products in that category aren't competitive in terms of price or description.

You can easily reorder categories using Menivo's drag-and-drop editor. Learn more from our guide on how to reorder and reorganize menu categories.

Yes. Menivo only collects anonymized data about menu browsing behavior — it does not store personal data of your customers without their consent. All information is processed in accordance with applicable data protection legislation (GDPR).

As a restaurant owner, you have exclusive access to the statistics of your own locations, and the data is not shared with third parties without your explicit consent.

Menivo offers export functionalities for platform data, including download options in Excel format (xlsx/xls). This allows you to analyze data offline, integrate it into custom reports, or present it to your management team.

The export function is also available for the menu structure itself — a major advantage over competing solutions. You can read more about the differences from other platforms in the article Menivo vs. Other Digital Menu Platforms.

Getting started is quick and simple. Here are the basic steps:

• Sign up for free at menivo.io.
• Add your restaurant (name, address, logo).
• Create categories and add products with photos, prices, and descriptions.
• Generate your unique QR code and display it in the restaurant.
• As soon as the first customers scan the QR code, menu statistics start populating automatically.

For a detailed step-by-step guide, check out our article on creating a restaurant menu in Menivo. You'll be ready in less than 10 minutes!